Author: Michael

It turns out that Nike, Tiger Woods‘ longtime apparel partner, wasn’t the only company in the world that was less than pleased when the 15-time major winner introduced his new Sun Day Red apparel brand in February. A tech startup called Tigeraire out of Baton Rouge, Louisiana has taken issue with Woods’ new brand, specifically its logo, and is taking its complaint to the courts.
According to its website, Tigeraire was originally founded in the summer of 2020 with the objective of making a cooler, as in temperature, helmet for the hometown LSU Tigers.

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