The Chattanooga Lookouts — the Double-A affiliate of the Cincinnati Reds — have pulled a shirt from their team shop that bore a striking, and very unfortunate resemblance to a racial slur.
The team’s logo consists of a pair of eyes. Because “Lookouts,” get it. Then, as part of their branding package, the team uses the word “Nooga,” as in Chattanooga.
By now I’m sure you know where this is headed.
They decided to combine the two ideas into one t-shirt, but… well, it just doesn’t quite work the way they intended.
Hilariously bad. https://t.co/iIXee4PIWT
— Keg.