Author: Michael

Riley Gaines, host of the OutKick podcast “Gaines for Girls” and one of the most influential pro-woman voices in the country, starred in a powerful new ad for XX-XY Athletics. 
XX-XY Athletics is a sports apparel company that openly supports the protection of women’s sports. Founder Jennifer Sey has not been shy about her opposition to biological males competing in women’s sports and invading women’s spaces. 
The spot opens with Gaines sitting in a car with her sister, Neely, who is a Tennessee state gymnastics champion.

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Jason Day may not hold the title of the best golfer on the planet anymore – it’s been nearly a decade since he was ranked No. 1 in the world – but he has managed to re-brand into the undisputed most-comfortable player on the PGA Tour in recent years.
Day signed an apparel deal with Malbon Golf at the start of 2024, and to say the brand doesn’t exactly fit into the ‘traditional golf’ aesthetic would be an understatement. Malbon is new-age, a mix between lifestyle and sport, and may be best described as ‘relaxed.

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