Ads have never been more expensive during the big game.
Super Bowl commercials are big business, and business is good. A 30 second spot during the game this year is reaching record-highs for Fox, who is broadcasting the game.
Each 30 second commercial is costing companies $7 million for Super Bowl LVII, up from $6.5 million a year ago. In total the cost of running an ad during the game has doubled in the last 10 years, with a spot in 2012 costing $3.5 million.
This doesn’t necessarily mean every 30 seconds costs $7 million, however.
Author: Michael
Matthew Emmons-USA TODAY Sports
From the lights going out in New Orleans to Malcom Butler’s interception, and everything in between.
The Super Bowl has become a global event. Each year millions around the world tune in to watch not just the game, but everything that comes with it: The commercials, the halftime show, the pregame festivities, and even the Puppy Bowl.
As it has become such a phenomenon, it is the perfect event for making memories.
Here are some of our favorite Super Bowl memories.
Super Bowl XXXVI
“Hey everyone. The Patriots won.
The Dallas star gave his initial thoughts on the trade for the point guard.
The Mavericks made the a big splash before the NBA trade deadline, acquiring Kyrie Irving and Markieff Morris last Sunday for Spencer Dinwiddie, Dorian Finney-Smith and picks. The move gives Dallas a star to pair with Luka Dončić for the rest of the season in an attempt to make a run at an NBA Finals.
Dallas is 2–0 with Irving in the lineup, despite the fact Dončić has missed those games with a heel injury.
The back-and-forth between the network and the White House continued into Friday evening.
President Joe Biden’s pre-Super Bowl interview with a Fox streaming service appears to be off once again in the latest chapter of the bizarre back-and-forth between the White House and the network.
A White House official told the Associated Press on Friday evening that it was “inaccurate” to say that the interview was back on for Super Bowl Sunday, contradicting a statement earlier in the day from a Fox spokesperson.
Kansas City Chiefs fans were warned. They had one job to do, or should I say not do.
Heck, even their star tight end Travis Kelce yelled at them about it.
Do.Not.Mess.With.The.Rocky.Statue
Yes, what has become a fabled story of jinx-meets-real-world-ramifications, Philadelphia’s Rocky statue – based on the iconic underdog boxing character played by Sylvester Stallone, has once again been desecrated.
Someone has put a Chiefs flag on Rocky.
Time to put all my money on the Eagles to win.
Living in Philly I had to do it! #GoChiefs #BeatTheEagles #ChiefsKingdom #SuperBowlLVII @Chiefs pic.
Troy Taormina-USA TODAY Sports
The Chiefs’ Super Bowl history from 1966 to 2023 — two wins, two losses, one TBD.
If you grew up in the ‘70s, ‘80s, ‘90s, aughts, or most of the 2010s, then the Kansas City Chiefs may carry little significance in your image of great NFL teams. But in the very beginning of the Super Bowl era and the present day, the Chiefs serve as the league’s bookends of great teams.
From Len Dawson and Hank Stram to Patrick Mahomes and Andy Reid, the Kansas City Chiefs have been one of the NFL’s top franchises under two regimes and only those two regimes.
FOX Sports NFL lead analyst Greg Olsen thinks the Chiefs should test Eagles QB Jalen Hurts’ shoulder in the Super Bowl.
The nine-time All-Star could leave Utah via buyout after his trade from the Lakers this week.
With the trade deadline having come and gone, the Clippers are still seeking to improve the roster as they eye a trip to the playoffs this spring. For Paul George and Marcus Morris Sr., one name in particular rose to the top of mind for a possible late-season addition: Russell Westbrook.
The Eagles have intentionally built their defensive line in a way that maximizes every player.
Our ESPN betting analysts offer all of their favorite picks and plays for Eagles vs. Chiefs.