Paul signed a new deal but won’t be entering the Octagon – at least not yet.
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Logan Paul is partnering with the UFC.
But he is not stepping in the Octagon – at least not yet.
Paul generated millions of views on social media Monday when he teased a UFC-related announcement. Technically, he did tell the truth: Paul signed a deal that makes Prime—the beverage company he founded—the new hydration drink for the UFC.
A master of marketing, Paul needs to be careful how often he promises major announcements.