Chip Kelly is coming off of his best year as the head football coach at UCLA. The Bruins went 9-4 and finished ranked within the Top 25 for the first time in his five years with the program.
A large part of their success stems from Kelly’s understanding of his players. More specifically, the 59-year-old works hard to understand their generation and what they need to succeed.
As such, UCLA does not hold long meetings. They don’t meet longer than 30(ish) minutes.
You’re dealing with the ‘TikTok Generation.’ You don’t have to agree with that or whatever— they are.