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Call it the Taylor Swift effect.
According to the Kansas City Chiefs owner’s daughter Gracie Hunt, Taylor Swift is responsible for 30 percent to 40 percent of new fans for the team, ever since the pop star started dating tight end Travis Kelce and has been periodically showing up at home games throughout the last two seasons.

No sport’s success is more contingent upon individual star power than American basketball. That is one reason why the NBA and men’s college basketball are struggling to keep pace with the popularity and growth of other sports. Viewership for the NBA is down 48% since 2012.
The NBA’s one-and-done rule, which requires players to spend only one year in college, has prevented collegiate males from emerging as household names while in school. Players go pro before fans learn their first name.

Photo by Kathryn Riley/Getty Images
Here are our picks for the second week of the playoffs.
We’re drawing ever closer to the Super Bowl. It’s the NFL Divisional Playoff round and in a lot of ways this bodes to be even more exciting than the Conference Championships.
That’s largely because of one reason: Ravens vs. Bills. The game of the weekend is also the game of the season, and it feels like whoever wins in Buffalo will eventually move on to represent the AFC in the Super Bowl.

Jason Fitz & Charles Robinson sort through the top candidates for each of the open NFL head coaching jobs.

Jon Rahm and Rory McIlroy shake hands at the 2023 DP World Tour Championship. | Photo by Andrew Redington/Getty Images
Despite being on opposite sides of the issue, McIlroy and Rahm both expressed positive opinions about LIV Golf’s new CEO.
LIV Golf announced this week that it hired former NBA executive Scott O’Neill to serve as the league’s new CEO. O’Neill, of course, replaces the controversial Greg Norman, who served as commissioner since the league’s inception in 2022.

It has been a rough season for the Nashville Predators, but it’s nothing San Francisco 49ers tight end George Kittle and a nice, $15 arena brewski can’t solve.
The Preds have been in the middle of a nightmare season, despite a busy offseason that had some (*sheepishly raises hand*) thinking they could be one of the contenders in the Central Division.
However, this is a franchise that needs a little bit of magic to get rolling. Remember last season? They ripped through the spring after canceling plans to see a U2 concert at The Sphere in Las Vegas.

After starting its title defense 21-5, Boston enters Friday 7-7 over the past month — and its biggest issue is surprising.

Denny Medley-Imagn Images
Here’s three reasons why the Chiefs can beat the Texans
I have a rule for picking rematches when it comes to football: the second time two teams play, I normally pick the team that didn’t win the first time to win the second time.
However, with the rematches this week in the NFL playoffs, I find myself breaking that rule, especially with Chiefs-Texans. Despite Houston’s defense looking like the second coming of the 2000 Ravens in their wildcard victory over the Los Angeles Chargers, I can’t pick against QB Patrick Mahomes and the Kansas City Chiefs.

Photo by David Dow/NBAE via Getty Images
Natisha Hiedeman will join the Phantom with Marina Mabrey sidelined with a calf strain.
Unrivaled is adding another player in the wake of injury, the new 3-on-3 professional women’s basketball league announced Friday afternoon, just hours before gameplay begins. Natisha Hiedeman, a Minnesota Lynx guard and six-year WNBA veteran, will join the Phantom club given the fact that Marina Mabrey is out for 2 to 4 weeks with a right calf strain she suffered in training camp.

Natisha Hiedeman is Unrivaled pic.twitter.

Well, one of these stories of a high-profile athlete having their home burglarized in recent months has a somewhat happy — if not kind of bizarre — ending.
This week it was reported that Pittsburgh Penguins star Evgeni Malkin’s Pittsburgh-area home was broken into, and his three Stanley Cup rings were missing.
Well, thankfully those rings have been recovered… from inside the Russian forward’s house.
The Allegheny Police Department announced the news on their X account.